Coachtopia is a dynamic innovation hub within Coach, driven by a shared purpose to propel the transition towards a circular economy in the fashion industry. With a steadfast commitment to rapid prototyping, our collaborative lab strives to develop groundbreaking products, pioneering processes, and visionary ideas. By harnessing the transformative power of circular craft, Coachtopia brings to life a visionary product ecosystem that propels us towards a brighter, more sustainable future for our planet.

We aimed to craft a captivating visual universe that beautifully reflects an optimistic outlook on sustainability. Our intention was to intertwine natural elements, including rainbows, flowers, and trees, with a vibrant and youthful energy embodied through our distinctive and carefully crafted typography. This vibrant graphic world seamlessly permeated every aspect of our collection, spanning across garments and bags alike.