Play Forward’s celebratory identity is led by the notion of rising above adversity, visually exploring how movement, sport and play bring people together – on and off the pitch. This is whimsically embodied throughout the interconnected forms of the wordmark, where each character supports the other. Incomplete in isolation.
Individual and uplifting, the identity relies on a balance between visual elements, such as its contrast between sharp typography and candid analogue scribbles. This playful distinction is similarly seen in the unconventional, offset identity structure, realising both the individuality at the brand’s core and the energy of the sport itself.
This spirit is further captured in the Play Forward’s double arrow motif, maintaining the theme of connection. Keeping people on track, pushing them forward, and forging the way for others.