Studio Nari - Legacy Project

NARI
Unit 4, Colour House
Bentley Road
London, N14FG

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Site designed and built by George Kerridge

Legacy Project Self Care is Community Care - Championing BIPOC female role models in LA for Nike 2021

We were asked to create an identity for Legacy Project, Nike LA’s new community-focused program, run by influential female BIPOC leaders. The program was set up to encourage the youth of LA to lead healthier and more mindful lifestyles and create a tight-knit community of shared values and principles.

We wanted to build an identity that transmitted strength and togetherness from it’s core, whilst retaining a contemporary and aspirational essence in order for the brand to sit seamlessly within Nike’s portfolio. Our chosen concept was “Fortitude” which embodied the spirit of those within a tight-knit community. Semiotics of the concept were communicated through interlocking and supporting characters, constructed to feel as though they were holding each other up i.e. without one character the lock-up would not be able to hold its form. This subliminally championed the unbreakable link between leaders and their community.

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