An Unapologetically Expressive Kit, for the Rapha Women’s 100 Community

The Task

In celebration of the 10th anniversary of the Rapha Women’s 100 Community, we collaborated closely with Rapha’s creative team to design a complete cycling kit. This project aimed to capture the spirit and unstoppable drive of the cycling sisterhood, honouring a decade of dedication and camaraderie.

The Idea

Drawing inspiration from the community’s unrivaled determination, our design concept centred around the themes of play, people, and participation. We sought to create a uniform that not only represented the unity of the community but also made the members proud to wear it. Our approach was to infuse the kit with an aesthetic that felt both uplifting and expressive, mirroring the supportive nature of the 100 Community.

The Outcome

The resulting kit features whimsical, intertwining typography that visually conveys the sense of community coming together. This design creates an uplifting aesthetic that reflects the mutual support among the members. Unapologetically expressive, the kit embodies the energy, play, and people at the heart of the Rapha Women’s 100 Community, moving with the rider and embodying the spirit of the group with every pedal stroke.

The Scope

Bespoke Typography, Illustration, Garmet Design, Creative Direction, Art Direction

Creative Director
  • Caterina Bianchini