Selfridges & Co Through Thick and Thin - A bespoke typeface to transmit togetherness 2019

In the midst of the pandemic, we were asked by Selfridges & Co to create a bespoke typeface that encapsulated the word “together” - a much-needed virtue in and amongst uncertain times. We approached this by giving each character an individual stylistic approach whilst originating from the same structure. Our intention with the final outcome was to reference the beauty of diversity yet our inherent togetherness - regardless of appearance.