Tara Hakin Sensual Armour - Celebrating the intimate connection between body & clothing 2023

Fashion designer Tara Hakin aimed to enhance her visual identity to reflect the expressive and luxurious nature of her clothing, while also appealing to her fashion-forward audience. However, we aimed to avoid the common trend of creating ‘blanding’ visuals seen in the fashion industry and instead incorporated the rich human character that is present in Hakin’s work.

Our creative concept celebrates the interaction between the human body and the garment, exploring the intimate and sensual experience of wearing clothing. Emphasising the importance of natural form and materiality, our approach explores how the clothing can act as an extension of the individual and offer protection to the outside world, like a suit of armor.